Results Our Approach Has Produced
We take a great deal of pride in being able to produce meaningful results. While our complete portfolio of client results is available upon request, the following examples illustrate what we've been able to achieve for a variety of clients:
We focused on improving the efficiency and performance of a key division's efforts --- from lead generation through sales conversion. Through some relatively minor tweaks and focused improvements in a number of inter-connected areas, we were able to produce the following results in less than six months:
- Increased sales conversion ratios by 43%
- Reduced promotional expenditures by 33%
- Improved promotional ROI by 184%
- Increased promotional profits by 224%
For another client, we worked to optimize an important advertising campaign --- seeking to produce more profit without sacrificing revenue or customer acquisition. We were able to generate these results:
- 42% reduction in lead-generation costs
- 49% increase in sales conversion on qualified leads
- 731% increase in overall campaign profit
We were hired to improve a major initiative that wasn't meeting profitability objectives (code for losing money). By focusing on a handful of leverage points from lead generation through conversion and optimizing for profitability, we were able to accomplish the following:
- Reduced ineffective promotional expenses by 65%
- Increased sales conversion by 59%
- Improved initiative profitability by 435%
We focused on improving profitability in a business segment through pricing optimization. Using advanced price sensitivity testing to identify dozens of actionable micro-segments, we developed optimal prices for each segment and produced the following results:
- 13.3% increase in gross margin
- 3.02% increase in segment revenues
- 33.25% increase in segment profits
We sought to produce more profit on existing transaction volumes. Through some small pricing optimizations and specific cross-selling strategies at the point-of-sale and beyond, the following results were made possible:
- Cross-selling increased profit by 19%
- Pricing optimization increased profit by 28%
- The combination increased profit by 47%
Other Results and Benefits Produced...
- Improved sales pipeline retention by nearly 40% by reducing the perceived risks and enhancing the perceived value of taking the next steps in the sales process through more efficient and effective ongoing communication mechanisms.
- Doubled account acquisition rates while reducing overall cost-to-serve for small- and medium-sized VAR/Reseller prospects by introducing tailored online purchase programs, focused promotional programs, and conversion strategies to encourage usage.
- Increased order volume and new customer acquisition by over 500% in six months by identifying and leveraging a previously hidden cost-structure advantage that allowed for a highly profitable and sustainable price-leadership position.
- Significantly increased sales-force capacity while reducing transaction costs by shifting the percentage of online transactions from 25% to over 85% through customer incentive programs, sales compensation strategies, and online optimization techniques.
- Improved the efficiency and effectiveness of promotional planning across different departments while reducing ongoing tensions between the groups by introducing a standardized, multi-stage development system, supported by a training program.