Flexible Coaching and Consulting Services to Address Your Unique Needs and Situation
Coaching and Facilitation Programs
Even when working primarily on their own to identify improvements and capture opportunities, clients often benefit tremendously from additional coaching and facilitation. Through our personalized coaching sessions, we support your improvement efforts; help adjust your plans as appropriate; identify additional opportunities to capture; provide advice about execution, and ensure that you produce the results you're really after. To minimize your investment and provide maximum flexibility, most coaching sessions are scheduled well in-advance and conducted via e-mail and telephone.
Trusted Advisor Engagements
For a small number of clients each year, we agree to serve as a trusted advisor on an ongoing basis. After establishing an appropriate monthly retainer, we act as a high-level extension of our client's organization --- taking an appropriate level of ownership, tackling whatever needs done, and acting in whatever capacity necessary to drive improved results. This service is ideal for companies that lack experienced executives in certain areas or companies with significant long-term growth objectives.
Custom Consulting Engagements
As much as we'd all like them to, not all business issues fit into a clearly-definable box. A more dynamic and multi-dimensional approach is often required. Through our Custom Consulting Engagements, we work with you to define a custom solution to accommodate your specific needs and objectives, while taking into account your current capabilities and assets. Containing any combination of project-oriented work, on-site training, executive coaching, hands-on execution, or organizational development, Custom Consulting Engagements are ultimately flexible and highly tailored to your unique situation and circumstance.
Area-Focused Improvement Projects
For clients whose needs are somewhat more defined and contained, we'll work on driving improvements in very specific areas of a business or operation. Area-Focused Improvement Projects can take as little as two weeks or up to two months, depending on the situation. And with more than a decade of in-the-trenches business experience, we've tackled a wide variety of projects. While this is by no means an exhaustive list, here's a sampling:
- Conversion-funnel and sales pipeline enhancement
- Pay-per-click or banner-ad campaign optimization
- Prospect capture-and-cultivate systems development
- Advertising campaign development and management
- Pricing optimization and price-management systems
- Customer-lifetime-value improvement and enhancement
- Collateral material optimization and development
- Cross-selling, up-selling, and order-value enhancement
- Segmentation and targeting model development
- Customer and prospect marketing research
- Competitor auditing and competitive gap analysis
- Marketing strategy development and articulation
- Tactical sales and marketing systems development
- Affiliate program development and marketing
- Strategic planning and business development
- Sales and marketing process training
- Product-line rationalization and management
- Web analytics usage and reporting systems
- Value-added product or service development
- Business-to-business purchasing programs
- Dual-channel strategy development and planning
- Database marketing and customer re-activation
- Vendor selection and partner development
- Hiring, structure, and organizational development
- Pre-acquisition assessments of un-tapped potential